Salesforce Data Cloud + Marketing Cloud
A single view of the patient
A CDP on Salesforce Data Cloud activating journeys and audiences across Latin America.
- Client
- Multinational pharmaceutical company
- Industry
- Pharma · Latin America
- Delivery
- Salesforce Data Cloud + Marketing Cloud
The challenge
Data about healthcare professionals and patients was scattered across CRM, campaigns and paid media in several countries, preventing consistent and compliant communication.
The solution
We worked on the Latin American Data Cloud org, unifying sources into consolidated profiles, segmenting audiences and activating them in Marketing Cloud and media platforms, with governance over consent and data usage.
What we delivered
- Data ingestion and harmonization in Salesforce Data Cloud
- Calculated segments and audiences ready for activation
- Journeys and automations in Marketing Cloud
- Audience activation on paid media
Results
- One consolidated view of the audience, shared across countries
- Campaigns segmented from unified data, not one-off lists
- Data operations aligned with the industry's regulatory requirements